Bal Prabhu was a grocer in my village. His dad Pandu had established the business.
Because Bal was such a common name, and all the Prabhus were merchants, it came common to refer to Bal as Pandu Bal.
Then Bal's son Mohan took over the shop. Naturally, the townspeople referred to him as "Pandu Bal Mohan's Grocery Shop"
The last time I visited my town, I wanted to meet Mohan's son Murali with whom I used to play Cricket. "Oh you mean you want to see Pandu Bal Mohan Murali?" -- they asked me, traversing his name four generations back.
"What have you named your son?" I asked Murali.
"We call him Krishna, but townspeople call..."
"Pandu Bal Mohan Murali Krishna" -- we both said at the same time.